ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Hosted by: Jyll Saskin Gales

ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will...

Episodes

The Lead Generation Equation - John Greenhow [PPC Zone Apr 2025]

Season #12

John Greenhow is the founder of Clickt.ca. During seven years as a Marketing Director, John learned that real success starts with understanding a business’s financial performance, not just what’s happening inside the...
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In The Zone! Jyll Saskin Gales & Santosh Kumar [PPC Zone Mar 2025]

Season #11

Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know...
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The importance of storytelling in PPC - Charley Brennand [PPC Zone Feb 2025]

Season #11

The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025   Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household...
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Keeping PPC & Digital Marketing Simple - Tec Tony [PPC Zone Feb 2025]

Season #11

Keeping PPC & Digital Marketing Simple | Tec Tony | PPC Zone February 2025   Anthony Lloyd, or Tec Tony, is your go-to guy for data-driven strategies and nerdy things! As a Data Engineer and International Business...
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3 Ways to Save Money: Local Google Ads - Nikolina Tomaskovic [PPC Zone Feb 2025]

Season #11

3 Reports to Save Google Ads Budget for Local Services | Nikolina Tomaskovic | PPC Zone February 2025   Nikolina Tomašković is a Google Ads specialist who works with local service businesses across Europe and the USA,...
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In The Zone! Jyll Saskin Gales & Tomasz Abbott-Wieczorek [PPC Zone Jan 2025]

Season #10

What do you get when you put two Google Ads experts, course creators and content creators together? An in-depth, honest, unedited conversation covering Google Ads, running a business, and more. Join Jyll Saskin Gales,...
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Transparency & Accountability in AI-Driven PPC - Ameet Khabra [PPC Zone Dec 2024]

Season #10

Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge.  A former Google Partners Ambassador and Rising Star, she's spoken at top marketing...
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Ad hijacking in Paid Search - Andy Cooney [PPC Zone Dec 2024]

Season #10

Andy Cooney is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't...
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Google Ads in the Healthcare Vertical - Abby Nelson [PPC Zone Dec 2024]

Season #10

Abby Nelson has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing...
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Looking holistically at your online presence - Lou Kozlevcar [PPC Zone Nov 2024]

Season #9

Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business...
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Generative AI for PPC: How to Maximize Impact - Adrienne Shaver [PPC Zone Nov 2024]

Season #9

Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch.  She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion...
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Optimizing PPC Campaigns to Increase Conversions - Dii Pooler [PPC Zone Nov 2024]

Season #9

Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of...
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