All Episodes
Episodes
Transparency & Accountability in AI-Driven PPC - Ameet Khabra [PPC Zone Dec 2024]
Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge. A former Google Partners Ambassador and Rising Star, she's spoken at top marketing...
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Ad hijacking in Paid Search - Andy Cooney [PPC Zone Dec 2024]
Andy Cooney is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't...
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Google Ads in the Healthcare Vertical - Abby Nelson [PPC Zone Dec 2024]
Abby Nelson has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing...
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Looking holistically at your online presence - Lou Kozlevcar [PPC Zone Nov 2024]
Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business...
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Generative AI for PPC: How to Maximize Impact - Adrienne Shaver [PPC Zone Nov 2024]
Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch. She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion...
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Optimizing PPC Campaigns to Increase Conversions - Dii Pooler [PPC Zone Nov 2024]
Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of...
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Turning Your Google Ads Leads Into Sales - Solange Abraham [PPC Zone Oct 2024]
Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B...
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Your New Secret Weapons, Audiences & Creative - Brooke Abbott [PPC Zone Oct 2024]
Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a...
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How to leverage SEO data to improve PPC performance - Sonia Beroud [PPC Zone Oct 2024]
Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade,...
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How to have fun with B2B Lead Gen - Sophie Logan [PPC Zone Sep 2024]
Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and...
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Leveraging ChatGPT for PPC - Alfred Simon [PPC Zone Sep 2024]
Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also...
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Build your local business with Google Ads - Hannah Zora Strong [PPC Zone Sep 2024]
Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.
You can...
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