All Episodes
Episodes
Turning Your Google Ads Leads Into Sales - Solange Abraham [PPC Zone Oct 2024]
Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B...
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Your New Secret Weapons, Audiences & Creative - Brooke Abbott [PPC Zone Oct 2024]
Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a...
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How to leverage SEO data to improve PPC performance - Sonia Beroud [PPC Zone Oct 2024]
Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade,...
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How to have fun with B2B Lead Gen - Sophie Logan [PPC Zone Sep 2024]
Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and...
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Leveraging ChatGPT for PPC - Alfred Simon [PPC Zone Sep 2024]
Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also...
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Build your local business with Google Ads - Hannah Zora Strong [PPC Zone Sep 2024]
Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns.
You can...
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PPC Red Flags & How to Fix Them - Sophie Fell [PPC Zone Aug 2024]
Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands...
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Scaling Shopping Ads with Product Variants - Santosh Kumar [PPC Zone Aug 2024]
Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200...
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Metrics to focus on as a New Performance Marketer - Nissha Goenka [PPC Zone Aug 2024]
Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize...
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Top Tips for Optimising Your Merchant Feed - Meriem Nacer [PPC Zone Jul 2024]
Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience...
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How to bake business objectives into your Google Ads - Chris Ridley [PPC Zone Jul 2024]
Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the...
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Google Analytics 4 tips for PPC - Thuha Wright [PPC Zone Jul 2024]
Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to...
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