All Episodes
Episodes
PPC Red Flags & How to Fix Them - Sophie Fell [PPC Zone Aug 2024]
Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands...
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Scaling Shopping Ads with Product Variants - Santosh Kumar [PPC Zone Aug 2024]
Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200...
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Metrics to focus on as a New Performance Marketer - Nissha Goenka [PPC Zone Aug 2024]
Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize...
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Top Tips for Optimising Your Merchant Feed - Meriem Nacer [PPC Zone Jul 2024]
Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience...
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How to bake business objectives into your Google Ads - Chris Ridley [PPC Zone Jul 2024]
Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the...
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Google Analytics 4 tips for PPC - Thuha Wright [PPC Zone Jul 2024]
Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to...
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The added value of PPC - Veronica Ruiz [PPC Zone Nov 2022]
VerĂłnica Ruiz is a digital marketing consultant with nearly 11 years of experience. She has worked in-house and in agencies, employee and freelancing, corporate and start-ups, covering broad areas such as content,...
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Why community is important for your PPC career - Anu Adegbola [PPC Zone Nov 2022]
Anu Adegbola has over 12 years of Paid Search experience - working within an agency, in-house, freelancer, and now with B2B Marketing Tech company Marin Software. She loves data, Microsoft Excel, and automation &...
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How to prepare Amazon & Walmart PPC for Q4 - Will Haire [PPC Zone Nov 2022]
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and...
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3 tests you can run to optimize RSA performance - Ashwin Balakrishnan [PPC Zone Sep 2022]
Ashwin Balakrishnan is a marketing strategist who specializes in content, CRO, and community. He currently leads marketing for Optmyzr, where his main focus is helping PPC marketers better understand how to use...
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How to avoid the most common Google Ads errors - Amalia Fowler [PPC Zone Sep 2022]
Amalia Fowler is the Principal Strategist at Good AF Consulting, a marketing professor and a Top 25 PPC-er. After working with over 160 accounts across three agencies, her strategy work is driven by her desire to help...
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Leveraging UGC in Paid Social - Luna Rocha [PPC Zone Sep 2022]
Luna Rocha is a paid media strategist with five years of digital marketing experience, both in-house and agency-side. She currently works at Gatorworks in Baton Rouge with a variety of industries ranging from B2B to...
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