#18 ppc.zone July 2024: Chris Ridley "How to bake business objectives into your KPIs and Account"

Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing.

Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positive wellbeing within Evoluted.

Chris lives in Worcestershire with his wife Bex and their cocker spaniel puppy, Reggie. In his free time he enjoys setting PBs at parkruns, playing board games and watching NFL. Chris & Bex are expecting twins in November, and couldn't be more excited.

You can find him on LinkedIn: https://linkedin.com/in/chris-ridley 

Watch Chris' presentation on YouTube: https://youtu.be/H79xybVVxYk 

For more from the July 2024 event, visit https://www.ppc.zone/events/ppc-zone-july-2024 

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