
Season 14
Episodes
#47 ppc.zone August 2025: Susan Yen “Still Bleeding Budget? The PPC Mistakes Draining Performance in 2025”
Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.
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You can find her on LinkedIn:...
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#46 ppc.zone August 2025: Matt Shenton “Using Natural Language Processing to Uncover Performance Opportunities and Insights”
Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt...
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#45 ppc.zone August 2025: Heidi Sturrock “Reaching Customers in Google’s AI Search Experience"
Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she...
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