Quality Score Won't Fix Your Conversion Rate - Ana Kostic [PPC Zone August 2026]

Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she runs live accounts and leads the PPC team.

You can find her on LinkedIn: https://www.linkedin.com/in/anakostic/

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