Let's go Inside Google Ads together

I left Google with a simple mission: to make Google Ads simple and effective for everyone. I'm excited to share my best tips, tricks and secrets to help you grow your business, your bank account, and your skills.

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Google Ads Courses

Whether you're a business owner or marketer, beginner or advanced, I've got the course to help you achieve your goals!

Inside Google Ads

Become a Google Ads Expert

Want my best insider tips for Google Ads success? In my signature membership program, Inside Google Ads, you'll get instant access to more than 100 video tutorials, plus an exclusive live monthly meeting with me and the PPC industry's top experts. Get ready to take your Google Ads campaigns to the next level.

Join Inside Google Ads

Google Ads for Beginners

Stop Guessing, Start Advertising

If you want to make money from Google Ads but you don't know where to start, this course is for you. Go from "totally confused newbie" to "ready to run ads" in just a few hours. By the end of this course, you'll have a complete understanding of how Google Ads works, and you'll set up your very first Google Search campaign.

Start Google Ads for Beginners
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5 stars

"Jyll is sensational, she provides more information about Google Ads than Google itself!"

- Kieran Jones, Inside Google Ads course member
5 stars

"There is no one I trust more when it comes to Google Ads."

- Tod Maffin, host of Today in Digital Marketing
5 stars

"I am so glad I signed up for this course, it far exceeded my expectations!"

- Ryan Erickson, Google Ads for Beginners course member

Buy my bestselling book!

I'm thrilled to share that my first book, Inside Google Ads: Everything you need to know about Audience Targeting, is available on Amazon, Kobo and Google Play in paperback and ebook.

Buy my book today

Inside Google Ads is in the top 10% most popular podcasts in the world!

New episodes every Thursday on YouTube, Spotify, Apple, or your favourite podcast app. You can also get the transcript delivered straight your inbox each week.

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NICE TO MEET YOU

I'm Jyll Saskin Gales

 

I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses.

Since leaving, I’ve built multiple successful businesses, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

Now, I'm a Google Ads coach, teacher, speaker and author. I advise business owners across industries and sizes, helping them get the best ROI from their marketing. I teach at...
- startup accelerators and incubators like The DMZ and Google for Startups,
- educational institutions like Harvard Business School and Western University,
- digital skills training programs like Jelly Academy and Digital Main Street,
- Fortune 50 corporations like Google and 3M,
- fast-growing startups like Silk & Snow and Staffy,
- boutique marketing agencies, and of course,
- my own Inside Google Ads and Google Ads for Beginners courses.

I'm proud to be one of the Top 10 Most Influential PPC Experts in the world. You can find me on YouTube, LinkedIn, Instagram and Threads.

I'm also a frequent podcast guest, contributing author and conference speaker for SMX Advanced, Search Engine Land, HeroConf, Optmyzr, WordStream, PPC Live, Upflip and more.

Contact me
5 stars

"I've been working in PPC for over 8 years. In addition to covering essential topics like campaign setup and optimization, I really liked the monthly meetings format. I recommend Jyll's course whether you're a seasoned professional or just starting out."

- Tymek Kaliciński, Inside Google Ads course member
5 stars

"Jyll knows how to break topics down into small chunks and teach them to you in a very personable way. This course has helped me a lot with growing my audience and finding new customers."

- Boris Beceric, The Solo Growth Accelerator course member
5 stars

"Jyll's course is very good. The content is up to date and all topics around Google Ads are explained in an understandable way. As a Google Ads freelancer I can definitely recommend this course."

- Niels Neumann, Inside Google Ads course member

Not ready to pick up your credit card yet?

I've got plenty of free resources to kickstart your learning journey.

Take my clear & simple teaching methods for a "test drive" by checking out my free newsletter and podcast.

Latest posts from Jyll's Google Ads blog

Are Your Google Ads Campaigns Bidding Against Each Other?

Jun 30, 2025

Is Demand Gen Good for Leads? How 3 Businesses Found Success

Jun 25, 2025

How can I increase my impression share in Google Ads?

Jun 23, 2025