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Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

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Can you use Target ROAS with a low budget in Google Ads? Feb 19, 2024

By: Jyll Saskin Gales, Google Ads Coach

Dreaming of maximizing your return on ad spend (ROAS), but worried your budget might not be up to the task? Many small business owners and marketers...

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Should you use Phrase Match keywords with Smart Bidding in Google Ads? Feb 07, 2024

By: Jyll Saskin Gales, Google Ads Coach

Wondering if Phrase Match keywords can work hand-in-hand with Smart Bidding in Google Ads? The answer is yes! And as someone with over a decade of experience...

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Should you use Maximize Conversions or Manual CPC bidding in Google Ads? Feb 02, 2024

By: Jyll Saskin Gales, Google Ads Coach

In most situations, you should use Maximize Conversions bid strategy over Manual CPC.

Why should you care about my opinion? I'm Jyll Saskin Gales, and I...

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Jyll Saskin Gales

Google Ads Coach

Jyll is a Google Ads consultant, coach, teacher, teacher, content creator, author and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade. You can sign up for her Google Ads newsletter at the bottom of the page.

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