Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're not...

By: Jyll Saskin Gales, Google Ads Coach

Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let's solve this mystery...

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing well ...

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated by Google Ads targeting limitations? You're not alone.

While Google's advertising policies prevent directly targeting users based on religi...

By: Jyll Saskin Gales, Google Ads Coach

Update: You can no longer apply Combined Segments to YouTube ads. Combined segments are currently only compatible with Search, Display and Demand Gen campaigns...

By: Jyll Saskin Gales, Google Ads Coach

Ever wished you could peek into your competitors' Google Ads strategy and see what keywords they're targeting? While I can't offer you that, exactly, I can sha...

By: Jyll Saskin Gales, Google Ads Coach

Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are some strategic ways to tackle high CPCs and still achieve you...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wanted to place your ads on a particular website? Maybe there's a popular blog in your industry, or a news site that your target audience frequen...

By: Jyll Saskin Gales, Google Ads Coach

Location, location, location! It's a crucial factor for any local business, and it's equally important for your Google Ads. If you're not familiar with radius ...

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, you might've come across the terms "Observation" and "Targeting" modes for audience or content targeting. Perhaps you've even heard conflicting ...

By: Jyll Saskin Gales, Google Ads Coach

Running Google Ads for a business with multiple locations can be a challenge. How do you effectively manage budgets, bidding strategies, and location targeting...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished you could target your Google Ads to people who have shown an interest in specific websites? Maybe you want to reach potential customers wh...