Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Do you want your Google Ads appearing on a particular website, app, or YouTube channel? While it's tempting to try and control where your ads show up, it's not...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered how to apply a Custom Segment to your Google Ads campaign? It's a great way to refine your targeting and reach a more relevant audience....

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any trut...

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post, I'll break d...

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my best pra...

By: Jyll Saskin Gales, Google Ads Coach

Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an absolu...

By: Jyll Saskin Gales, Google Ads Coach

One of the most common questions I'm asked is this: Should you exclude your brand name from your search campaigns? The answer is generally yes, especially for ...

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against it...

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive in...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're not...

By: Jyll Saskin Gales, Google Ads Coach

Keywords magically appearing in your Google Ads headlines when you don't want them there? If you've tried troubleshooting to no avail, let's solve this mystery...

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing well ...