Do I have to have a website to run Google Ads?
Jul 12, 2024![a confused woman with the google ads logo on one side and a website on the other](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147720973/images/d47bf02-dcae-68a8-566b-faa53ecab65f_learn_with_jyll_google_ads_website.png)
By: Jyll Saskin Gales, Google Ads Coach
Running ads for your business might seem intimidating if you don't have a fancy website. But guess what? You don't actually need a website to get started with Google Ads.
You don't need a website to run Google Ads
I know, I know, it sounds counterintuitive. After all, where will people go when they click your ad? But there are a few scenarios where you can skip the website and still reach your audience:
- Call Ads: Want potential customers to call you directly? Call ads are your answer. These ads show up in search results and let people click to call your business right away.
- App Promotion: If you're promoting an app, your ads can lead people straight to the download page in their app store. No website detours needed.
- Video Campaigns: Looking to get more eyes on your brand? Video campaigns on platforms like YouTube can boost your reach and views without requiring a website.
Pretty cool, right? But before you ditch the website idea altogether, there's something else to consider.
Why a Website is Still a Good Idea
While it's true you can run certain Google Ads without a website, having one is still a major advantage. Think of it as your digital storefront – a place where you can showcase your products or services, share your brand story, and build trust with potential customers.
If your business is already making a profit and you're ready to grow, a website is a powerful tool to help you do that. Plus, with options like Google Sites, building a simple website is easier than you might think. All you need is a domain name (around $12 a year) and a little time to set it up.
How to Create a Website with Google Sites
- Buy a domain name: Choose a provider and purchase a domain that reflects your business.
- Sign up for Google Sites: It's a free and user-friendly platform for building websites.
- Follow the steps: Google Sites will guide you through the process, even if you're not tech-savvy.
- Link your domain: Connect your new website to your domain name.
With Google Sites, you can have a basic website up and running within a couple of hours. It might not be fancy, but it's a starting point, and you can always upgrade later.
Want to learn more about how to get the most out of Google Ads?
Whether you have a website or not, Google Ads can be a game-changer for your business. The key is to choose the right type of campaign for your goals.
Sign up for my free Google Ads newsletter, The Insider, and get insider tips and strategies delivered straight to your inbox.