How can I run Google Ads on a single keyword for a set price per click?

By: Jyll Saskin Gales, Google Ads Coach

Are you eager to dip your toes into Google Ads but feeling overwhelmed by the complexities? No worries, I've got your back! Let's break down how to create a simple Google Ad campaign targeting just one keyword and with a fixed cost per click.

Google Ads Simplified: How to Create a Single-Keyword Campaign with a Set Price Per Click

Step 1: Set Up Your Google Ads Account

If you don't have a Google Ads account yet, now's the time to create one. It's your gateway to the world of online advertising. Once you're in, make sure you're in Expert Mode to unlock all the necessary features.

Step 2: Create a Search Campaign

Start a new campaign and select the "Search" campaign type. This will focus your ads on appearing in Google search results.

Step 3: Choose Manual CPC Bidding and Budget

Here's where you set the price per click. Opt for "Manual CPC bidding" to have full control over your maximum bid. To get an idea of what to expect, use the Keyword Planner tool (found under Tools > Planning). For your budget, aim for at least 10 times your maximum CPC bid to ensure you get a good amount of clicks per day.

Step 4: Select Your Keyword and Match Type

Enter your single keyword and surround it with square brackets (e.g., [keyword]). This tells Google you want to use "Exact Match," meaning your ad will only show when someone searches for that exact keyword.

Step 5: Craft Your Ad

Write compelling headlines and descriptions that entice people to click your ad. Think about what would appeal to someone searching for your chosen keyword.

Step 6: Publish and Verify

Hit the publish button, and Google will likely ask you to verify your identity. Once that's done, your campaign will go live!

Need More Google Ads Guidance?

If you're looking for a more comprehensive walkthrough, my Google Ads for Beginners course is the perfect resource. In just four hours, you'll gain the skills and knowledge needed to plan and launch successful Google Ads campaigns, whether you're targeting one keyword or many.

Ready to get started? Check out Google Ads for Beginners today.