Why You Should Start Your Google Ads Campaign Without Guidance

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered why I recommend starting your Google Ads campaigns "without guidance"? It's a common question, and the answer is simpler than you might think. Let's talk about why this simple step will give you more control over your Google Ads campaigns.

What This Post Will Cover

• The misconception about campaign objectives
• Why choosing "without guidance" gives you more flexibility
• How to start your Google Ads campaign the right way

The Misconception About Campaign Objectives in Google Ads

Many advertisers mistakenly believe that the campaign objective you choose at the beginning of the new campaign setup process in Google Ads dictates your bidding strategy.

However, that's not the case. Instead, it's like choosing a path in a "choose your own adventure" story, limiting your options down the road.

Why More Flexibility is Better in Google Ads

By opting for "without guidance," you keep all your options open. This means you can:

• Access all available campaign subtypes (like Video or Search campaigns)
• Choose the exact settings you want for your campaign

This approach gives you more control and lets you tailor your campaign to your specific goals.

How to Start Your Campaign the Right Way

1. Choose "Start a Campaign Without Guidance" on the campaign creation page.
2. Select the type of campaign you want (e.g., Search, Video, Display).
3. Customize the campaign settings to your liking.

For My Google Ads Beginners Out There...

If you're just starting with Google Ads, don't let the initial setup overwhelm you. Remember, starting "without guidance" gives you the freedom to explore and experiment. It's like a blank canvas, ready for you to create your advertising masterpiece.