Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you experiencing a drop in lead quality despite your Google Ads metrics remaining consistent? This frustrating scenario can leave marketers scratching...

By: Jyll Saskin Gales, Google Ads Coach

Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are ssome trategic ways to tackle high CPCs and still achieve...

By: Jyll Saskin Gales, Google Ads Coach

Are you a B2B lead generation business trying to decide between Performance Max and Search campaigns for your Google Ads strategy? While Performance Max...

By: Jyll Saskin Gales, Google Ads Coach

Are you considering running a feed-only Performance Max (PMax) campaign for your ecommerce business? While this workaround might seem tempting, it's...

By: Jyll Saskin Gales, Google Ads Coach

Wondering how much you should be spending on Google Ads? It's a common question, and the answer isn't always straightforward. Let's discuss what you...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wanted to place your ads on a particular website? Maybe there's a popular blog in your industry, or a news site that your target audience...

By: Jyll Saskin Gales, Google Ads Coach

You're tracking phone call conversions in Google Ads, and it's showing you're getting a ton of calls. But your phone isn't ringing. What gives?

This...

By: Jyll Saskin Gales, Google Ads Coach

Location, location, location! It's a crucial factor for any local business, and it's equally important for your Google Ads. If you're not familiar with...

By: Jyll Saskin Gales, Google Ads Coach

Does your business use a third-party platform like Court Reserve or Acuity or Eventbrite for bookings/appointments/tickets? If so, you're probably familiar...

By: Jyll Saskin Gales, Google Ads Coach

Dreaming of maximizing your return on ad spend (ROAS), but worried your budget might not be up to the task? Many small business owners and marketers...

By: Jyll Saskin Gales, Google Ads Coach

If you're running Google Ads, accurate conversion tracking is essential for measuring the success of your campaigns and making data-driven decisions. But...

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, you might've come across the terms "Observation" and "Targeting" modes for audience or content targeting. Perhaps you've even heard...