Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

How much should you budget for a Google Ads campaign on Maximize Conversions? Jan 08, 2025

By: Jyll Saskin Gales, Google Ads Coach

You've decided to use the "Maximize Conversions" bidding strategy for your new Google Ads campaign (excellent choice!). But now you're probably wondering, "Wha...

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Should you use Maximize Conversions or Target CPA for a new Google Ads campaign? Jan 06, 2025

By: Jyll Saskin Gales, Google Ads Coach

Launching a new Google Ads campaign is exciting! But with that excitement often comes confusing questions, especially when it comes to choosing the right biddi...

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What is the future of Google Ads with AI? Jan 03, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you worried about all the changes happening with Google Ads and AI? Between the rise of chatbots, Performance Max campaigns, and constantly shifting "best ...

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Google Ads Match Types in 2025: What You Need to Know Jan 01, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be under-pe...

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5 things you should check in your Google Ads account right now Jan 01, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you concerned that your Google Ads campaigns are not performing as well as they could be? Whether you're a seasoned Google Ads pro or a beginner just start...

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How to Optimize Your Google Shopping Feed for Better Results Dec 30, 2024

By: Jyll Saskin Gales, Google Ads Coach

Want to refine your Google Shopping campaigns and boost performance? Negative keywords will only take you so far. While adding irrelevant search terms as negat...

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Product Segmentation in Google Shopping: What You Need To Know Dec 27, 2024

By: Jyll Saskin Gales, Google Ads Coach

Feeling overwhelmed by the sheer number of products in your Google Shopping campaigns? It's time to implement a strategic approach to product segmentation. Thi...

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Should you talk to your Google Rep? Dec 24, 2024

By: Jyll Saskin Gales, Google Ads Coach

That first email from a Google rep can be exciting. A real Google employee wants to help you? But hold on! Before you jump into a call, it's crucial to underst...

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Should you use manual or automated bidding in Google Shopping campaigns? Dec 23, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are youĀ constantly tweaking your Google Shopping bids, but not seeing the results you want? You're not alone! Manual bidding can be a real time-suck, and it do...

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How Much Do You Need To Spend To Use Target ROAS? Dec 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your investme...

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A Guide to Setting Your Google Ads Budget Dec 18, 2024

By: Jyll Saskin Gales, Google Ads Coach

InĀ a recent post, IĀ wrote about the importance of having a sufficient budget for your Google Ads campaigns, specifically recommending a minimum of 10 clicks pe...

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The Truth About Low Budget Google Ads Campaigns Dec 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered if you can dip your toes into Google Ads with a tiny budget? Maybe you're a small business owner thinking, "I'll just try it out with a ...

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