Jyll's Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Google Marketing Live 2025: Recap for Lead Gen Advertisers May 21, 2025

By: Jyll Saskin Gales,Ā Google Ads Coach

Effective measurement is often cited as both a significant challenge and a cornerstone for successful Google Ads campaigns for lead generation. Whether it's se...

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Google Marketing Live 2025: Recap for Ecommerce Businesses May 21, 2025

By: Jyll Saskin Gales,Ā Google Ads Coach

For anyone involved in Google Ads, from casual users to daily managers, keeping an eye on Google Marketing Live (GML) is always beneficial. This annual event o...

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Google Marketing Live 2025: Recap for Small Business Owners May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...

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Performance Max Search Terms Report & Negative Keywords - Finally! May 19, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns?Ā Those days are happily going in the rear-view mirror...

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Performance Max Channel Reporting: Transparency, But No Control May 16, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

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Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer May 02, 2025

By: Jyll Saskin Gales, Google Ads Coach

Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.

...
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Can you do Affiliate Marketing with Google Ads? Apr 14, 2025

By: Jyll Saskin Gales, Google Ads Coach

Thinking about diving into affiliate marketing with Google Ads? Many marketers are curious about leveraging Google's advertising platform to drive affiliate sa...

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Google Ads: Strategies to Scale Your Remarketing Campaigns Apr 11, 2025

By: Jyll Saskin Gales, Google Ads Coach

Struggling to scale your remarketing campaigns in Google Ads? Whether you're using Display, Video, Demand Gen, or Performance Max, if you're running a lead gen...

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PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? Apr 09, 2025

By: Jyll Saskin Gales, Google Ads Coach

Using Google Ads effectively can be particularly challenging for B2B marketers. With various campaign types available, choosing the right one for your specific...

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Google Ads Asset Performance: What's Behind the Ratings? Apr 07, 2025

By: Jyll Saskin Gales, Google Ads Coach

You know those Google Ads asset performance ratings, like "Best" or "Low"? What do they actually mean? Many advertisers, including seasoned pros, find themselv...

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Is Keyword Stuffing Hurting Your Google Ads Campaign? Apr 04, 2025

By: Jyll Saskin Gales, Google Ads Coach

If you'reĀ newer to Google Ads, you've likelyĀ felt the pressure to cram ALL THE KEYWORDS into your ad copy. But is it really necessary? Does it truly make a dif...

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Google Ads for Small Towns: Is It Worth It? Apr 03, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you a marketer wondering if Google Ads is a viable option for clients in small towns? Many businesses in communities with populations under 50,000 struggle...

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