Jyll's Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses Jun 20, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if you can make Google Ads work on a shoestring budget? It’s a common question, but one that requires an honest answer...

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[Study] Should you use Google-engaged audiences in 2025? Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach, Inside Google Ads

Reaching the right person at the right time with the right message is a foundational concept in Google Ads. One of the surefire ways to reac...

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Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing Jun 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how to effectively reach the right people at the right time with the right message is crucial for success in Google Ads. (No kidding, Jyll!) In

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Should you work with low budget Google Ads clients? Jun 01, 2025

By: Jyll Saskin Gales, Google Ads Coach

We've all been there. A promising new client is eager to get started with Google Ads, but their budget is... modest. Managing these accounts is one of the grea...

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All About Shoppable YouTube Ads: Shoppable Masthead, Shoppable CTV May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

I'm often surprised by how many Google Ads practitioners don't realize the full extent of shoppable features available for video campaigns. If you're an ecomme...

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Google Marketing Live 2025: Recap for Lead Gen Advertisers May 21, 2025

By: Jyll Saskin Gales,Ā Google Ads Coach

Effective measurement is often cited as both a significant challenge and a cornerstone for successful Google Ads campaigns for lead generation. Whether it's se...

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Google Marketing Live 2025: Recap for Small Business Owners May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

You may be seeing some buzz online about Google Marketing Live (GML). This is Google's annual event where they share their big announcements about the future o...

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Google Marketing Live 2025: Recap for Ecommerce Businesses May 21, 2025

By: Jyll Saskin Gales,Ā Google Ads Coach

For anyone involved in Google Ads, from casual users to daily managers, keeping an eye on Google Marketing Live (GML) is always beneficial. This annual event o...

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Performance Max Search Terms Report & Negative Keywords - Finally! May 19, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever felt like you were driving with a blindfold on when managing your Google Ads PMax campaigns?Ā Those days are happily going in the rear-view mirror...

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Performance Max Channel Reporting: Transparency, But No Control May 16, 2025

By: Jyll Saskin Gales, Google Ads Coach

Understanding how your Performance Max campaigns are truly working across different channels has long been a challenge. But Google is making significant stride...

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Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer May 02, 2025

By: Jyll Saskin Gales, Google Ads Coach

Reaching the right audience with your Google Ads is paramount. But with so many targeting options available, it can be overwhelming to know where to start.

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Can you do Affiliate Marketing with Google Ads? Apr 14, 2025

By: Jyll Saskin Gales, Google Ads Coach

Thinking about diving into affiliate marketing with Google Ads? Many marketers are curious about leveraging Google's advertising platform to drive affiliate sa...

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