Demand Gen and Signed-In Users: Google Ads Targeting Done Right

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answer is a resounding no!

One of the major perks of Demand Gen campaigns is their exclusive placement on Google-owned platforms. This means your ads primarily reach users who are logged into their Google accounts, offering you a goldmine of high-quality audience data. This contrasts sharply with Display campaigns, where ads can appear on millions of sites and apps, making it harder to pinpoint who your audience truly is.

The Demand Gen Quality Advantage

Demand Gen's high-quality placements on YouTube, Gmail, and Discover feed translate to high-quality audience interactions. Google's knowledge of signed-in users allows for unparalleled accuracy in targeting, ensuring your ads reach the right people at the right time. This targeted approach usually leads to better results and a higher return on your ad spend.

Finding the Sweet Spot: Custom Segments and Lookalikes

While Demand Gen campaigns offer precise targeting, that doesn't mean you need to create overly complex audience segments. Starting with a Custom Segment based on searches, website visits, or app usage is an excellent way to test the waters.

Additionally, Demand Gen campaigns uniquely allow you to create Lookalike Segments based on your existing remarketing lists, expanding your reach to users similar to your most valuable customers.

Don't Limit Your Targeting Potential

In conclusion, don't shy away from harnessing the power of signed-in user targeting in your Demand Gen campaigns. The specificity it offers is not a limitation but a strength, allowing you to deliver highly relevant ads and achieve exceptional results.