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Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

a woman at her computer contemplating what to do, with a screenshot of setting up a performance max campaign behind her
Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even...

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Google Ads Audit: Where have all the conversions gone? May 31, 2022

By: Jyll Saskin Gales, Google Ads Coach

Welcome to another Google Ads live audit recap, this time for a local events business!

My client, however, is the new agency, and I was brought in to do...

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What small businesses need to know about Google Ads in 2022 May 25, 2022

By: Jyll Saskin Gales, Google Ads Coach

You know what I didn't want to write? A “here’s what happened at Google Marketing Live 2022” article.

No shade at all to the amazing...

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Jyll Saskin Gales

Google Ads Coach

Jyll is a Google Ads consultant, coach, teacher, teacher, content creator, author and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade. You can sign up for her Google Ads newsletter at the bottom of the page.

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