Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why some advertisers use Target Impression Share bidding in their Google Ads campaigns?

Let's explore what Target Impression Share is, ...

By: Jyll Saskin Gales, Google Ads Coach

Have you been running your Google Ads campaigns for a while now, but feel like you've hit a plateau in terms of conversions? It might be time to consider switc...

By: Jyll Saskin Gales, Google Ads Coach

Are you clinging to manual CPC bidding in your Google Ads campaigns? Take a deep breath and let it goooooooo! While manual bidding offers a sense of control, S...

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that can re...

By: Jyll Saskin Gales, Google Ads Coach

Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an automate...

By: Jyll Saskin Gales, Google Ads Coach

This article has been removed, please read instead Maximize Conversions vs. Target CPA: A Complete Google Ads Guide

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your investme...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the ris...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even f...

By: Jyll Saskin Gales, Google Ads Coach

If your Google Ads campaign is struggling to generate enough conversions, the answer to your problem may be micro-conversions.

Micro-conversions are those sma...

By: Jyll Saskin Gales, Google Ads Coach

Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In this post...