Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that can re...

By: Jyll Saskin Gales, Google Ads Coach

Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an automate...

By: Jyll Saskin Gales, Google Ads Coach

This article has been removed, please read instead Maximize Conversions vs. Target CPA: A Complete Google Ads Guide

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your investme...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the ris...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even f...

By: Jyll Saskin Gales, Google Ads Coach

If your Google Ads campaign is struggling to generate enough conversions, the answer to your problem may be micro-conversions.

Micro-conversions are those sma...

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding (VBB) that ...

By: Jyll Saskin Gales, Google Ads Coach

Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In this post...

By: Jyll Saskin Gales, Google Ads Coach

You've set up your Google Ads campaign, you're getting impressions and clicks, but there's one big problem: zero conversions. It's a frustrating scenario that ...

By: Jyll Saskin Gales, Google Ads Coach

As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads, you...

By: Jyll Saskin Gales, Google Ads Coach

Are you still using Manual CPC bidding in your Google Ads campaigns? If so, it might be time to reconsider your strategy. While it seems tempting to control yo...