Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Ready to transform your Google Ads performance? In this article, we'll discuss how to leverage different ad types in Google Ads to reach new audiences, increas...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner looking to drive more traffic to your website and increase sales? Google Ads can help you achieve those goals, but it can be tri...

By: Jyll Saskin Gales, Google Ads Coach

Repeat after me: Google Ads reps are salespeople, not support staff.

Why does this matter? Because understanding their role and motivations can save you from ...

By: Jyll Saskin Gales, Google Ads Coach

Have you received a pitch from a Google Ads agency claiming to have "proprietary technology"? Yeah, I'm calling BS on that! While there are definitely skilled ...

By: Jyll Saskin Gales, Google Ads Coach

Have you been wondering whether it's time to hire a Google Ads Expert? Or maybe you're working with an agency already, and you're considering just managing you...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the ris...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even f...

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads account can be daunting. With no conversion history to guide your bidding strategy, what's the best approach? While it might seem cou...

By: Jyll Saskin Gales, Google Ads Coach

Impression Share is a key metric that measures the percentage of times your ads are shown compared to the total number of times they could have shown. A higher...

By: Jyll Saskin Gales, Google Ads Coach

Want to make your Search campaigns even more effective? Enter Remarketing Lists for Search Ads (RLSA)! This often-overlooked feature lets you add audiences to ...

By: Jyll Saskin Gales, Google Ads Coach

Is combining Google Ads Search campaigns with Performance Max a recipe for success? Google calls this the "Power Pair," but is it really all it's cracked up to...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to decide between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? Both can be valuable tools for ...