Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Should you use Phrase Match keywords with Smart Bidding in Google Ads? Feb 07, 2024

By: Jyll Saskin Gales, Google Ads Coach

Wondering if Phrase Match keywords can work hand-in-hand with Smart Bidding in Google Ads? The answer is yes! And as someone with over a decade of experience i...

a man with his head in his hands, frustrated, with his laptop open in front of him

Why am I showing ads outside my target location? Feb 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever switched your Google Ads location targeting to "Presence" only to find your ads still reaching people outside your intended area? This happens so...

a desk with an array of planning tools, like a compass, calculator, graphs, money, pen

When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads Jan 31, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is the most we...

Google Ads trick for better results: Custom segments Feb 14, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and I’m shocked that most people don't know this Google Ads trick! It's one of the most powerful ways to reach high-intent customers o...

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