Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you concerned that your Google Ads campaigns are not performing as well as they could be? Whether you're a seasoned Google Ads pro or a beginner just start...

By: Jyll Saskin Gales, Google Ads Coach

Want to refine your Google Shopping campaigns and boost performance? Negative keywords will only take you so far. While adding irrelevant search terms as negat...

By: Jyll Saskin Gales, Google Ads Coach

Feeling overwhelmed by the sheer number of products in your Google Shopping campaigns? It's time to implement a strategic approach to product segmentation. Thi...

By: Jyll Saskin Gales, Google Ads Coach

That first email from a Google rep can be exciting. A real Google employee wants to help you? But hold on! Before you jump into a call, it's crucial to underst...

By: Jyll Saskin Gales, Google Ads Coach

Target ROAS (Return on Ad Spend) is a powerful bidding strategy that helps you optimize your Google Ads campaigns for the best possible return on your investme...

By: Jyll Saskin Gales, Google Ads Coach

In a recent post, I wrote about the importance of having a sufficient budget for your Google Ads campaigns, specifically recommending a minimum of 10 clicks pe...

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, it's easy to fall into the trap of thinking "one goal equals one campaign." While that's a good starting point, sometimes it makes sense to use ...

By: Jyll Saskin Gales, Google Ads Coach

Let's say you're selling products online and want to use Google Shopping Ads to drive sales. Awesome! But when it comes to structuring your campaigns, you migh...

By: Jyll Saskin Gales, Google Ads Coach

Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone! It'...

By: Jyll Saskin Gales, Google Ads Coach

While SEO and PPC might seem like separate disciplines, they can work together beautifully to boost your online presence. Let's explore how these two strategie...

By: Jyll Saskin Gales, Google Ads Coach

Ready to transform your Google Ads performance? In this article, we'll discuss how to leverage different ad types in Google Ads to reach new audiences, increas...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner looking to drive more traffic to your website and increase sales? Google Ads can help you achieve those goals, but it can be tri...