Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Want to know what kind of ads your competitors are running? Maybe you're curious about the messaging they're using or if they're testing out any new ad formats...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid advertisin...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads presents a powerful opportunity for businesses to reach their target audience directly. However, running Google Ads for small businesses and startup...

By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler

Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, but their email address ...

By: Jyll Saskin Gales, Google Ads Coach

Enhanced conversions are a hot topic in the Google Ads world, but many advertisers are still unsure what they are and whether they should be using them. In thi...

By: Jyll Saskin Gales, Google Ads Coach

If your Google Ads campaign is struggling to generate enough conversions, the answer to your problem may be micro-conversions.

Micro-conversions are those sma...

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like Google Ads Quality Score is a mystery, like some secret code you just can't crack? You're not alone! Many advertisers struggle to understand thi...

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...

By: Jyll Saskin Gales, Google Ads Coach

We're often obsessed with boosting our click-through rates (CTRs) in Google Ads. A high CTR means more clicks, more clicks mean more traffic, more leads, and u...

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do you...

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding (VBB) that ...

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short answer is: it ...