Google AdsĀ blog
Tips, tricks and strategies to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Are you a small business owner struggling to make the most of your limited Google Ads budget? Or a marketer helping a client navigate paid search on a...
By: Jyll Saskin Gales, Google Ads Coach
A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post,...
By: Jyll Saskin Gales, Google Ads Coach
If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my...
By: Jyll Saskin Gales, Google Ads Coach
Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an...
By: Jyll Saskin Gales, Google Ads Coach
If you've ever felt lost staring at the sea of data in your Google Ads dashboard, you're not alone! Many marketers, especially those new to the platform,...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered what a "decent" impression share in Google Ads looks like? If so, you're not alone! Many advertisers get fixated on this metric,...
By: Jyll Saskin Gales, Google Ads Coach
Are you wondering what a "good" return on ad spend (ROAS) is for your Google Ads campaigns? It's a common question, but the answer isn't always...
By: Jyll Saskin Gales, Google Ads Coach
Are you hesitant to invest in Google Ads because you're worried about the return on investment (ROI)? I get it. Many businesses are hesitant to spend...
By: Jyll Saskin Gales, Google Ads Coach
A common question I hear is, "I have a $250 daily budget, but my campaign is spending $370 or more a day. What's going on?" If something like this has...
By: Jyll Saskin Gales, Google Ads Coach
Google Marketing Live (GML) 2024 was a whirlwind of announcements, with AI taking center stage (as expected). But what did the event really...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how Google Ads calculates your spending limit? It's a common question, and even seasoned advertisers can get tripped up by the...
By: Jyll Saskin Gales, Google Ads Coach
Are you launching a new Google Ads campaign and wondering which bidding strategy to use? Should you opt for Maximize Conversions, even if you have plenty of...
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