Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Repeat after me: Google Ads reps are salespeople, not support staff.

Why does this matter? Because understanding their role and motivations can save you from ...

By: Jyll Saskin Gales, Google Ads Coach

Have you received a pitch from a Google Ads agency claiming to have "proprietary technology"? Yeah, I'm calling BS on that! While there are definitely skilled ...

By: Jyll Saskin Gales, Google Ads Coach

Have you been wondering whether it's time to hire a Google Ads Expert? Or maybe you're working with an agency already, and you're considering just managing you...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever looked at your Google Ads costs and thought, "Yikes, these CPCs are eating up my budget!"? You're not alone. Many advertisers worry about the ris...

By: Jyll Saskin Gales, Google Ads Coach

Manual bidding for brand campaigns: is it a hidden gem or a time-wasting trap? While some advertisers swear by it, I'm firmly in the Smart Bidding camp, even f...

By: Jyll Saskin Gales, Google Ads Coach

Want to make your Search campaigns even more effective? Enter Remarketing Lists for Search Ads (RLSA)! This often-overlooked feature lets you add audiences to ...

By: Jyll Saskin Gales, Google Ads Coach

Is combining Google Ads Search campaigns with Performance Max a recipe for success? Google calls this the "Power Pair," but is it really all it's cracked up to...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner struggling to decide between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? Both can be valuable tools for ...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid advertisin...

By: Jyll Saskin Gales, Google Ads Coach and Ex-Googler

Have you ever received an email from someone claiming to be from Google, offering to help with your Google Ads account, but their email address ...

By: Jyll Saskin Gales, Google Ads Coach

Enhanced conversions are a hot topic in the Google Ads world, but many advertisers are still unsure what they are and whether they should be using them. In thi...

By: Jyll Saskin Gales, Google Ads Coach

If your Google Ads campaign is struggling to generate enough conversions, the answer to your problem may be micro-conversions.

Micro-conversions are those sma...