Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
Are you confused about which bidding strategy to use for your Google Shopping campaigns? Whether you're launching a brand new campaign or trying to optimize an...
By: Jyll Saskin Gales, Google Ads Coach
Launching a Google Ads campaign is exciting, but it comes with a critical choice: which bidding strategy should you use? Two of the most popular and powerful o...
By: Jyll Saskin Gales, Google Ads Coach
Are you worried that using Google's "Maximize Conversions" bidding strategy will cause your advertising costs to spiral out of control? It’s a common and valid...
By: Jyll Saskin Gales, Google Ads Coach
You’re ready to launch a brand new Google Ads account. You have a healthy daily budget and your campaigns are built, but one critical piece is missing: which b...
By: Jyll Saskin Gales, Google Ads Coach
What is Smart Bidding Exploration in Google Ads? Google recently announced this new Smart Bidding feature at Google Marketing Live 2025, and it's designed to
...By: Jyll Saskin Gales, Google Ads Coach
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Please read the updated version of this article: Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered why some advertisers use Target Impression Share bidding in their Google Ads campaigns?
Let's explore what Target Impression Share is, ...
By: Jyll Saskin Gales, Google Ads Coach
Have you been running your Google Ads campaigns for a while now, but feel like you've hit a plateau in terms of conversions? It might be time to consider switc...
By: Jyll Saskin Gales, Google Ads Coach
Are you clinging to manual CPC bidding in your Google Ads campaigns? Take a deep breath and let it goooooooo! While manual bidding offers a sense of control, S...
By: Jyll Saskin Gales, Google Ads Coach
Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that can re...
By: Jyll Saskin Gales, Google Ads Coach
Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an automate...
By: Jyll Saskin Gales, Google Ads Coach
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This article has been removed, please read instead Maximize Conversions vs. Target CPA: A Complete Google Ads Guide
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