Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding...

By: Jyll Saskin Gales, Google Ads Coach

Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In...

By: Jyll Saskin Gales, Google Ads Coach

You've set up your Google Ads campaign, you're getting impressions and clicks, but there's one big problem: zero conversions. It's a frustrating scenario...

By: Jyll Saskin Gales, Google Ads Coach

As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads,...

By: Jyll Saskin Gales, Google Ads Coach

Are you still using Manual CPC bidding in your Google Ads campaigns? If so, it might be time to reconsider your strategy. While it seems tempting to control...

By: Jyll Saskin Gales, Google Ads Coach

Can you leverage Target Impression Share to dominate Google Maps ads? It's a question with many layers due to the nuances of how Google Maps ads...

By: Jyll Saskin Gales, Google Ads Coach

Do you want your Google Ads appearing on a particular website, app, or YouTube channel? While it's tempting to try and control where your ads show up,...

By: Jyll Saskin Gales, Google Ads Coach

Are you wondering what a "good" return on ad spend (ROAS) is for your Google Ads campaigns? It's a common question, but the answer isn't always...

By: Jyll Saskin Gales, Google Ads Coach

Are you launching a new Google Ads campaign and wondering which bidding strategy to use? Should you opt for Maximize Conversions, even if you have plenty of...

By: Jyll Saskin Gales, Google Ads Coach

If you're new to Google Ads, you might be wondering which bidding strategy is the best starting point. Should you go for Maximize Clicks to gather data or...

By: Jyll Saskin Gales, Google Ads Coach

Are you a small business owner wondering if Smart Bidding is right for you? You might have heard conflicting advice, with some experts recommending against...

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against...