Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Which bid strategy should you use in Google Shopping campaigns? Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you confused about which bidding strategy to use for your Google Shopping campaigns? Whether you're launching a brand new campaign or trying to optimize an...

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Maximize Conversions vs. Target CPA: A Complete Google Ads Guide Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Launching a Google Ads campaign is exciting, but it comes with a critical choice: which bidding strategy should you use? Two of the most popular and powerful o...

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Worried About High CPCs with Maximize Conversions? You Shouldn't Be Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you worried that using Google's "Maximize Conversions" bidding strategy will cause your advertising costs to spiral out of control? It’s a common and valid...

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Google Ads Maximize Conversions: Should You Use it for New Accounts? Jun 23, 2025

By: Jyll Saskin Gales, Google Ads Coach

You’re ready to launch a brand new Google Ads account. You have a healthy daily budget and your campaigns are built, but one critical piece is missing: which b...

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Smart Bidding Exploration in Google Ads: Everything you need to know May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

What is Smart Bidding Exploration in Google Ads? Google recently announced this new Smart Bidding feature at Google Marketing Live 2025, and it's designed to

...
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Should you use Target Impression Share bidding in Google Ads? Mar 25, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why some advertisers use Target Impression Share bidding in their Google Ads campaigns?

Let's explore what Target Impression Share is, ...

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Should you switch to Target ROAS bidding? Mar 24, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you been running your Google Ads campaigns for a while now, but feel like you've hit a plateau in terms of conversions? It might be time to consider switc...

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Manual vs. Smart Bidding in Google Ads: Which is Right for You? Mar 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you clinging to manual CPC bidding in your Google Ads campaigns? Take a deep breath and let it goooooooo! While manual bidding offers a sense of control, S...

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Maximize Conversion Value vs Target ROAS: How Google Ads Bid Strategies Work Jan 15, 2025

By: Jyll Saskin Gales, Google Ads Coach

Let's talk about Target ROAS (Return on Ad Spend) in Google Ads. It's a powerful bid strategy, but I've noticed some people making a common mistake that can re...

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Are Bid Limits Killing Your Google Ads Performance? Jan 13, 2025

By: Jyll Saskin Gales, Google Ads Coach

Let's have a frank conversation about bid limits in Google Ads. You know, those caps you can put on your cost-per-click (CPC) bids, even when using an automate...

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