Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

If you’ve ever seen an “Eligible (Limited)” status in Google Ads or found yourself unable to use retargeting, customer lists, or custom audiences, there’s a go...

By: Jyll Saskin Gales, Google Ads Coach

Anyone can set up a Google Ads campaign. Far fewer know how to make one profitable over time. One of the most important and most misunderstood factors separati...

By: Jyll Saskin Gales, Google Ads Coach

The way you bid on Google Ads just got a major upgrade. As of May 7, 2026, Google has confirmed the beta launch of Journey Aware Bidding.

Journey Aware Biddin...

By: Jyll Saskin Gales, Google Ads Coach

Should you be paying for ads when people are already searching for your business by name? It’s a question I hear often from small business owners and marketers...

By: Jyll Saskin Gales, Google Ads Coach

If you are still clinging to Manual CPC because you want to "control your costs," you aren't just losing time - you are likely losing your best customers. Your...

By: Jyll Saskin Gales, Google Ads Coach

Is Google Ads the right move for your business? This is a question many entrepreneurs and marketers grapple with, and it’s a valid one. Investing in paid adver...

By: Jyll Saskin Gales, Google Ads Coach

Imagine waking up at 3:00 a.m. to one of the worst phone calls a digital marketer can receive: Your Google Ads Manager Account (MCC) has been hacked.

For Adin...

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is the most we...

By: Jyll Saskin Gales, Google Ads Coach

Does it ever feel like Google Ads is actively trying to hold you back? You log in, hoping to see growth, and instead, you’re greeted with red text telling you ...

By: Jyll Saskin Gales, Google Ads Coach

Explaining the "art" behind media buying and paid ads to clients can be a tough sell. In a world that often demands concrete data and predictable outcomes, rel...

By: Jyll Saskin Gales, Google Ads Coach

Feeling frustrated because your Google Ads aren't showing up where you want them to? You're not alone. It's a common issue, especially with Google's more autom...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever noticed your ad appearing twice on a Google search results page and wondered if that's a good thing, or even allowed? It's a common observation, ...