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Google AdsĀ blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

a desk with an array of planning tools, like a compass, calculator, graphs, money, pen
When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads Jan 31, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to helpĀ you make informed decisions and optimizeĀ your campaigns. While Keyword Planner is the most we...

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Google Ads trick for better results: Custom segments Feb 14, 2023

By: Jyll Saskin Gales, Google Ads Coach

I'm a Google Ads Expert, and Iā€™m shocked that most people don't know this Google Ads trick! It's one of the most powerful ways to reach high-intent customers o...

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Jyll Saskin Gales

Google Ads Coach

Jyll is a Google Ads coach, consultant, teacher, content creator, author, speaker and podcast host. She worked at Google for 6 years and has helped optimize more than 10,000 Google Ads accounts over the last decade.

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