Jyll's Google Ads blog
Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.
By: Jyll Saskin Gales, Google Ads Coach
It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to cost-effectivene...
By: Jyll Saskin Gales, Google Ads Coach
You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's a bit of a mi...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever launched a Demand Gen campaign and wondered if your ads were actually appearing on Gmail? It's a common question, especially since there isn't a ...
By: Jyll Saskin Gales, Google Ads Coach
Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answ...
By: Jyll Saskin Gales, Google Ads Coach
Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't jus...
By: Jyll Saskin Gales, Google Ads Coach
Are you still using Manual CPC bidding in your Google Ads campaigns? If so, it might be time to reconsider your strategy. While it seems tempting to control yo...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever been tempted to let Google Ads "take the wheel" with Auto-Apply Recommendations?
It sounds nice, right? Let Google's AI do the heavy lifting and...
By: Jyll Saskin Gales, Google Ads Coach & Harrison Jack Hepp, Google Ads Agency Owner
Are you a local business owner looking to test out Google Ads? It can be a powerful tool to attract new customers...
By: Jyll Saskin Gales, Google Ads Coach
Have you ever wondered how to get your Google Ads in front of the exact people you want to reach? It's not always as simple as targeting a single audience. S...
By: Jyll Saskin Gales, Google Ads Coach & Ameet Khabra, Founder, HopSkip Media
Are you ready to take your Google Ads conversion tracking to the next level this year? With ever-evolving privacy regula...
By: Jyll Saskin Gales, Google Ads Coach
Ever felt like your Google Shopping ads are being shown to the wrong people? Or maybe you're wondering how to zero in on those high-intent shoppers who are m...
By: Jyll Saskin Gales, Google Ads Coach & Navah Hopkins, PPC Speaker & Optmyzr Brand Evangelist
Are you ready to expand your advertising beyond Google Ads? I spoke with Google Ads Expert Navah Hopkin...
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