Google AdsĀ blog

Tips, tricks and strategies to give your business an edge.

How to Predict Your CPCs with Google Ads Keyword Planner Apr 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Starting a new Google Ads campaign can be daunting, especially when it comes to figuring out your cost-per-click (CPC). How much will each click cost you? Is...

Read more...
Should you exclude Brand Keywords from DSA if you have a Brand campaign? Apr 04, 2024

By: Jyll Saskin Gales, Google Ads Coach

If you're running Dynamic Search Ads (DSA) in your Google Ads account, you might have stumbled upon a curious phenomenon: your DSA campaign is performing...

Read more...
What is Indirect Competitor Targeting in Google Ads? Mar 15, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wished you could peek into your competitors' Google Ads strategy and see what keywords they're targeting? While I can't offer you that, exactly,...

Read more...
What can I do if CPCs in my industry are very high? Mar 08, 2024

By: Jyll Saskin Gales, Google Ads Coach

Is the high cost-per-click (CPC) in your niche making it tough to compete on Google Ads? Here are ssome trategic ways to tackle high CPCs and still achieve...

Read more...
Should you use Phrase Match keywords with Smart Bidding in Google Ads? Feb 07, 2024

By: Jyll Saskin Gales, Google Ads Coach

Wondering if Phrase Match keywords can work hand-in-hand with Smart Bidding in Google Ads? The answer is yes! And as someone with over a decade of experience...

Read more...
When to use Keyword Planner, Performance Planner, Reach Planner in Google Ads Jan 31, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads offers a suite of free planning tools designed to help you make informed decisions and optimize your campaigns. While Keyword Planner is...

Read more...
1 2

Want more Jyll in your inbox?

Drop your name and email, then let me know which free newsletters, ebooks and resources you'd like. Easy!