Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics I've pic...

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to cost-effectivene...

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's a bit of a mi...

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post, I'll break d...

By: Jyll Saskin Gales, Google Ads Coach

If you've been following Google Ads news, you know that match types have undergone significant changes. These shifts have prompted me to reevaluate my best pra...

By: Jyll Saskin Gales, Google Ads Coach

Do you need a brand campaign in your Google Ads strategy? It's a question I hear often from small business owners and marketers alike. While it's not an absolu...

By: Jyll Saskin Gales, Google Ads Coach

One of the most common questions I'm asked is this: Should you exclude your brand name from your search campaigns? The answer is generally yes, especially for ...

By: Jyll Saskin Gales, Google Ads Coach

Are you on the fence about using Broad Match keywords in your Google Ads campaigns? You've probably heard mixed opinions, with some experts advising against it...

By: Jyll Saskin Gales, Google Ads Coach

Should you use both phrase and exact match for the same keyword in your campaigns? Does it provide any added benefits, or is it simply redundant? Let's dive in...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever been puzzled (or perhaps a bit peeved) to discover your Google Ads appearing when someone searches for your competitor's brand? If so, you're not...