Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Are you stressed out trying to get "Excellent" Ad Strength for your Google Ads? It's okay, take a deep breath. Many advertisers get caught up in chasing that p...

 By: Jyll Saskin Gales, Google Ads Coach

Ever felt stuck by the very first step when setting up a new Google Ads campaign? You're not alone! Many advertisers feel limited by the seemingly rigid campa...

By: Jyll Saskin Gales, Google Ads Coach

This article has been UPDATED - get 10 strategies to fight fake leads from Google Display ads here: https://learn.jyll.ca/blog/google-ads-and-spam-leads-exp...

By: Jyll Saskin Gales, Google Ads Coach

Ever felt puzzled by fluctuating CPAs in your Google Ads campaigns? It's a common challenge, especially when transitioning between bid strategies. In this post...

By: Jyll Saskin Gales, Google Ads Coach

You've set up your Google Ads campaign, you're getting impressions and clicks, but there's one big problem: zero conversions. It's a frustrating scenario that ...

By: Jyll Saskin Gales, Google Ads Coach

As a business owner or marketer, you know that Google Ads can be a powerful tool for driving traffic and generating leads. But if you're new to Google Ads, you...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics I've pic...

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to cost-effectivene...

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's a bit of a mi...

By: Jyll Saskin Gales, Google Ads Coach

Please note: the information in this article is out of date. You can now track Gmail ad performance by adding a Segment by "Network" to your campaign-, ad grou...

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answ...