Jyll's Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

Stop Wasting Money! How to Fight Spam in Google Display Ads Sep 27, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you tired of your Google Display ads showing up on irrelevant, low-quality, or even spammy websites? You're not alone! This is a common frustration for man...

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Tracking Gmail Ad Performance in Demand Gen Campaigns Sep 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Please note: the information in this article is out of date. You can now track Gmail ad performance by adding a Segment by "Network" to your campaign-, ad grou...

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Demand Gen and Signed-In Users: Google Ads Targeting Done Right Sep 09, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever wondered if you can get too granular with your Demand Gen targeting on Google Ads, since these campaigns primarily show to signed-in users? The short answ...

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All About Demand Gen Campaigns in Google Ads Sep 06, 2024

By: Jyll Saskin Gales, Google Ads Coach

Ever heard of Demand Gen campaigns in Google Ads and wondered if they're right for your business? Don't be fooled by the name - Demand Gen campaigns aren't jus...

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Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

UPDATE NOVEMBER 2024: Google has announced that Call ads are being "upgraded" to responsive search ads, which is Google-speak for Call ads are going away. Yo...

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Can you still do Display Remarketing in Google Ads? Jun 26, 2024

By: Jyll Saskin Gales, Google Ads Coach

Rumours have been swirling about the demise of Google Remarketing Display Ads in the wake of the upcoming third-party cookie deprecation. But is there any trut...

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Should You Use Lead Form Assets in Google Ads? Mar 20, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you considering using lead form assets (formerly known as lead form extensions) in your Google Ads campaigns? While they might seem like a convenient way t...

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Performance Max vs. Standard Shopping: Which is better for ecommerce? Mar 18, 2024

 By: Jyll Saskin Gales, Google Ads Coach

Are you an ecommerce business owner or marketer trying to decide between Performance Max and Standard Shopping campaigns for your Google Ads strategy? Both op...

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How to Show Display Ads on Specific Websites Using Google Ads Feb 28, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wanted to place your ads on a particular website? Maybe there's a popular blog in your industry, or a news site that your target audience frequen...

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Video Advertising Trends Now: A Comprehensive Guide Jan 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

Are you ready to take your video advertising to the next level? Join me as I share five of the latest trends, strategies, and best practices you need to be awa...

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Google Ads Performance Max: Is it worth it? Dec 06, 2022

By: Jyll Saskin Gales, Google Ads Coach

I’m a Google Ads coach who teaches marketers and business owners how to get the most bang for their buck out of Google Ads. In fact, even though I don’t

...
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