Jyll's Google Ads blog

By: Jyll Saskin Gales, Google Ads Coach

Is it beneficial to use the same keywords in different match types within the same ad group or campaign? While this was a popular tactic years ago, Google Ads ...

By: Jyll Saskin Gales, Google Ads Coach

Do you use negative keywords in your Google Ads campaigns? You might be surprised to learn that their match types work differently than regular keywords! And c...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered why exact match keywords in your Google Ads campaigns seem to cost a small fortune while broad match keywords are cheap? It all comes do...

By: Jyll Saskin Gales, Google Ads Coach

Are you still relying on outdated Google Ads strategies? If you haven't adjusted your approach to match types recently, your search campaigns might be under-pe...

By: Jyll Saskin Gales, Google Ads Coach

In Google Ads, it's easy to fall into the trap of thinking "one goal equals one campaign." While that's a good starting point, sometimes it makes sense to use ...

By: Jyll Saskin Gales, Google Ads Coach

Ever find yourself staring blankly at your Google Ads account, wondering how many keywords you should actually have in a single ad group? You're not alone! It'...

By: Jyll Saskin Gales, Google Ads Coach

Ever feel like you're throwing darts blindfolded when it comes to your Google Ads search terms? You carefully choose your keywords, set your match types, and t...

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wondered what keywords your competitors are bidding on in Google Ads? While it's impossible to know for certain, there are a few tactics I've pic...

By: Jyll Saskin Gales, Google Ads Coach

It's tempting to think that Exact Match keywords in Google Ads are a silver bullet solution. After all, aren't Exact Match keywords the key to cost-effectivene...

By: Jyll Saskin Gales, Google Ads Coach

You might have heard of the SKAG strategy in Google Ads—Single Keyword Ad Groups—and wondered if it's still a viable approach. The truth is, it's a bit of a mi...

By: Jyll Saskin Gales, Google Ads Coach

A question I often get asked is, "Should I exclude brand keywords from my Dynamic ad group?" and the answer isn't always clear. In this blog post, I'll break d...