Google Ads blog

Tips, tricks and strategies from Google Ads Coach Jyll Saskin Gales to give your business an edge.

How to Stop Wasting Money on Google Ads Spam and Attract Quality Leads Sep 12, 2025

By: Jyll Saskin Gales, Google Ads Coach

Are you getting a bunch of fake or unqualified leads from Google Ads that waste your time and budget? Are your ads showing up on irrelevant, low-quality, or ev...

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Local Services Ads vs. PPC: Are Google Search Ads Dead? Sep 02, 2025

By: Jyll Saskin Gales, Google Ads Coach

As a service-based business owner, you want to find the best ways to promote your business and reach potential clients. You may have heard some people claim th...

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Should You Use Performance Max Without a Product Feed? Jul 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

Do you have an ecommerce site, but no product feed? Whether you sell highly customized B2B equipment or unique B2C products, the standard Google Merchant Cente...

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Is Demand Gen Good for Leads? How 3 Businesses Found Success Jun 25, 2025

By: Jyll Saskin Gales, Google Ads Coach

Have you launched a Google Ads Demand Gen campaign, only to watch it fall flat and turn it off in frustration? You’re not alone. Demand Gen is one of Google's ...

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Google Marketing Live 2025: Recap for Lead Gen Advertisers May 21, 2025

By: Jyll Saskin Gales, Google Ads Coach

Effective measurement is often cited as both a significant challenge and a cornerstone for successful Google Ads campaigns for lead generation. Whether it's se...

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Google Ads for Startups: 7 Tips for Success from an Ex-Googler Nov 01, 2024

By: Jyll Saskin Gales, Google Ads Coach

Google Ads can be a powerful tool for businesses of all sizes. However, startups and scale-ups often face unique challenges when venturing into paid advertisin...

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How to export your leads from Google Ads lead form assets Oct 16, 2024

By: Jyll Saskin Gales, Google Ads Coach

Lead form assets in Google Ads, formerly known as lead form extensions, are a powerful way to capture user information directly within your ads. But how do you...

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Value-based bidding: How to use Target ROAS for lead generation in Google Ads Oct 14, 2024

By: Jyll Saskin Gales, Google Ads Coach

Can you use the Target ROAS bid strategy for lead generation campaigns? Absolutely! Google Ads offers a powerful feature called value-based bidding (VBB) that ...

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Can you use Performance Max for lead generation? Oct 11, 2024

By: Jyll Saskin Gales, Google Ads Coach

Performance Max campaigns have become a controversial topic in the Google Ads world. Are they suitable for lead generation businesses? The short answer is: it ...

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Google Ads for Service-Based Businesses: A Beginner's Guide to Turning Clicks into Clients Aug 03, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever wished that potential clients would find YOU when searching online for the services you offer? Well, Google Ads can make that wish a reality!

If...

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Can you change a Google Search Ad to a Call Only Ad? Jul 05, 2024

By: Jyll Saskin Gales, Google Ads Coach

UPDATE NOVEMBER 2024: Google has announced that Call ads are being "upgraded" to responsive search ads, which is Google-speak for Call ads are going away. Yo...

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Google Ads isn't recording my leads as conversions. Why? Mar 25, 2024

By: Jyll Saskin Gales, Google Ads Coach

Have you ever found yourself scratching your head, wondering why your Google Ads account isn't tracking the leads you know you're getting? This is a common iss...

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